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Crusade Engagement Grant

awarding $10,000 for the most innovative idea to connect new audiences to photography

Crusade for Art   /   Deadline: 04/17/15

The Crusade Engagement Grant provides funding to develop and implement an innovative and effective way to connect audiences to photography. We are looking for projects that focus on creating demand for photography and provide a concrete plan to create one-to-one connections between the photographer, the viewer, and the audience.

We are looking for the most creative and original ideas to create and foster demand for fine art photography. This $10,000 grant aims to generate and highlight innovations and to underwrite the execution of the best idea.

Location

There are no geographic restrictions.

Fees

$25

Eligibility

Any single photographer, project organizer, or group of artists 18 years or older is eligible to apply. There is no limit to the number of project ideas an individual can submit, however each project must be submitted in a separate application.

Requirements

We are interested in well-developed projects that:

-Create an aesthetic experience one that actively involves the viewer's senses, emotion, and intellect
-Provide opportunities for interacting with the photographer and/or the images
-Lower the perceptual barriers to participation with art (inexperience with and lack of knowledge about art, intimidating situations or environments, perception that art is not accessible, etc.)
-Clearly identify the target audience (not "the general public") for a body or type of work and how the project will specifically aim to reach that audience

We are not interested in projects that:

-Seek funding to create or complete a body of work
-Seek funding to mount an exhibition (unless the exhibition has unique features designed to attract and engage new audiences)
-Seek funding to participate in a class or workshop
-Seek funding for book production

The goal of offering a grant of this size is to motivate a large volume of photographers to think about their work, their target audience, and how to best engage them. In the initial application, photographers/project organizers must submit a description (500 words or less) of their project idea and a $25 application fee.

Five to ten finalists (chosen by the Executive and Assistant Directors of Crusade for Art and approved by the Board of Directors) will be invited to submit a full application. The full application will require applicants to include a detailed project description, timeline, budget, projected audience reach and expected impact of the program. There is no additional application fee for finalist applications.

A selection committee made up of three photographic industry leaders will select the grant award recipient based on the proposed project's creativity, originality and probability for success as well as the applicant's credibility and references. The three members of the 2015 selection committee are:

-Alison Zavos, Founder/Editor-in-Chief, Feature Shoot
-Brian Sholis, Associate Curator of Photography, Cincinnati Museum of Art
-Ann Jastrab, Gallery Director, RAYKO Photo Center of San Francisco

Awards

One $10,000 grant will be awarded to the applicant with the most creative idea to connect people to photography.

Evaluation Criteria

Applications are judged on creativity/originality, practicality (can it be done and within the $10,000 budget), impact, and sustainability.

Contact Information

Jennifer Schwartz
PO Box 8688
Atlanta, GA 31106

P: 404.790.9078
W: http://www.crusadeforart.org/
E: jennifer@crusadeforart.org

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