Image Maker Presentation by Jeff Rich
Friday, October 17 - 12:45PM to 1:45PM
Conrad A. Elvehjem Building, Room 160
This presentation will cover the second chapter of the ongoing Watershed Project, which examines the heavily controlled and harnessed rivers of the Tennessee River Basin after 80 years of the Tennessee Valley Authority's (TVA) policies, ultimately showing the complicated effects of large-scale modernization. This is accomplished through the use of archival photographs from the early history of the TVA as well as my own documentary images of TVA sites.
Using resources like the Tennessee State Library, The Alabama Department of Archives, and the Library of Congress, archival images from the early history of the TVA are incorporated into the project. These images demonstrate how the TVA used photographs to sell the idea of a beneficial multipurpose authority to Congress and the American public of the 1930s. They also provide historical context for the current state of the TVA as the largest public power utility in the United States.
The Conrad A. Elvehjem Building is located at 800 University Ave, Madison, WI 53706.