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Digital Asset Management (DAM) that's Organized

Emerald McIntyre

Friday, October 20 - 11:00AM to 12:00PM
Corn Center, Room 150

Digital asset management (DAM) encompasses the entire lifespan of your photographs, from creation to long-term preservation. No matter your photographic specialty, this practice is applicable, essential, and will save you from many future headaches. I have managed digital photography archives for two universities and I am eager to share with you what I have learned along the way. This presentation will focus on the organization of your digital assets, ensuring your images can be easily accessed by you and your preferred audiences and clients. Organization is more than saving your files somewhere that makes sense to you. It is all too easy to forget where you placed something when relying on memory alone. I will discuss a customizable and searchable system for filing, renaming, captioning, and keywording your images that corresponds with your archives. Follow this plan and finding images will forever be a breeze. With your files now neatly organized, the next step is to prioritize accessibility. Where will your images exist so they can reach your preferred audiences and clients? I will discuss a few solutions that make it easy to share your files. We will also peek into Louisiana Tech University's web based image library that I currently manage as the Digital Storyteller and University Photographer. As a creative, mastering DAM is crucial for preserving the lifespan of your visual content. The best part is, it does not have to be intimidating and makes your life easier in the long run. I am excited to share these valuable insights with you and hope they inspire you to kickstart your own digital asset management strategy.

speaker

Emerald McIntyre
Emerald McIntyre

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