2026 SPE Annual Conference: Catalyst for Exchange
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print this pageOnline Marketing for Photographers
Jon Wollenhaupt
Saturday, November 08 - 10:40AM to 11:00AM
In this session, Jon Wollenhaupt shares practical strategies for photographers seeking to strengthen their online presence through effective digital marketing. Drawing on over two decades of experience in marketing and communications, Wollenhaupt offers step-by-step guidance and resources to help photographers optimize visibility and engagement. Topics include making websites Google-friendly, establishing a site as a communications hub, understanding the advantages of templated versus custom WordPress designs, and applying foundational principles of content marketing and SEO. The session also highlights key features to consider when selecting a hosting service, equipping attendees with actionable insights to build a sustainable online platform.
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Jon Wollenhaupt
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