2024 SPE Annual ConferenceSpeakers

Veronica Cotter

Thursday, March 21, 2024 @ 2:30pm, Majestic DE

Paper Makes A Difference

Veronica Cotter has been the Education Development and Sales Manager, Western USA for Hahnemuehle USA for over ten years. She works with photo specialty dealers, fine art print studios, professional photographers, educators, students, and a diverse group of photo enthusiasts.

Her work with the Society for Photographic Education and Industry Advisory Boards has been instrumental in building new connections between photo industry and education. For years she has been immersed in the process of identifying and utilizing community rescues to benefit a wider range of emerging artists and programs. Her goal is to encourage inspiration and enthusiasm for visual storytelling and personal projects. Veronica considers the essence of her job the people she meets and the work the share. She has participated in portfolio reviews, both in person and virtual, to help photographers realize the potential of their projects.

Veronica's fascination and love for photography began with an intro class in college. Soon after moving to NYC, she accepted a position with Oriental New Seagull. The seminal moment of her young career was meeting Ansel Adams. Her journey continued with ILFORD Photo. This background provided the perfect transition into digital imaging. Her perspective encourages a thoughtful discussion about the importance of making photographs, alternative methods, printing, and paper choice. In a screen based environment she reminds us, "it's not a photograph until it's printed." She is both passionate and incredibly informed voice for the future of the medium.