"New Markets in Photography"
Thursday, March 07 - 4:30PM to 5:45PM
In a world where everyone has a camera, professional photographers need every tool at their disposal to keep their businesses both viable and relevant. Building on The ASMP Guide to New Markets in Photography, ASMP past president, Judy Herrmann provides an in-depth look at the new technologies, marketing, branding and sales strategies, business models, and, above all, new ways of thinking about your business, your work and your role that will help you compete more effectively in established markets and find new outlets for your work. From big picture ideas to pragmatic actions you can take right away, this seminar will give you the tools you need to build a sustainable and adaptable photography business. The first 50 attendees will receive ASMP's groundbreaking new book: The ASMP Guide to New Markets in Photography (limit one per person conference attendee).