"The Business of Video"
Thursday, March 07 - 1:30PM to 2:45PM
These days, everyone has questions about how to work with motion but it's equally important to understand how to do it profitably. Gail Mooney covers critical business skills for the video market including video production as a collaborative effort and what that means for business; Work for Hire (or not); assuming the role of producer and building a team; considerations for estimating and managing a project; negotiating and licensing of intellectual property elements such as music, stock footage; stills, etc., talent and insurance ramifications; copyright of the "whole" product and how to distribute and monetize your projects once completed. Whether you're a student, emerging photographer or an established still photographer transitioning into this market, this seminar will help you build a successful business in motion imagery. The first 50 attendees will receive ASMP's groundbreaking new book: The ASMP Guide to New Markets in Photography (limit one per conference attendee).