2025 SPE Annual Conference: Adaptation
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Past SPE Annual Conferences
exhibitions
"Reaching the World Online: Effective E-Marketing for Artists"
Saturday, March 28 - 11:00AM to 11:45AM
Gold Room
Today, to maximize the potential for one's work to reach a global
audience, artists must have a strong presence on the internet
via websites, e-newsletters, weblogs (blogs) and more. Ensuring
that your e-marketing materials are connecting with your
targeted audience in the online environment requires re-thinking
with whom, in what format, and finally, with what vocabulary
to maintain a clear dialogue. In this presentation, Mary Virginia
Swanson will share her insights on successful strategies for an
effective online presence, supported by visual examples.
speaker
Mary Virginia Swanson
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