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2020 SPE Annual Conference: Hosted by The University of Houston | Kathrine G. McGovern College of the Arts | School of Art

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"Reaching the World Online: Effective E-Marketing for Artists"

Saturday, March 28 - 11:00AM to 11:45AM
Gold Room

Today, to maximize the potential for one's work to reach a global
audience, artists must have a strong presence on the internet
via websites, e-newsletters, weblogs (blogs) and more. Ensuring
that your e-marketing materials are connecting with your
targeted audience in the online environment requires re-thinking
with whom, in what format, and finally, with what vocabulary
to maintain a clear dialogue. In this presentation, Mary Virginia
Swanson will share her insights on successful strategies for an
effective online presence, supported by visual examples.


Mary Virginia Swanson
Mary Virginia Swanson

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