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2018 Annual Conference

Philadelphia

March 01-04, 2018

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2018 SPE Annual Conference: Uncertain Times: Borders, Refuge, Community, Nationhood / Hosted by The University of the Arts

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"Reaching the World Online: Effective E-Marketing for Artists"

Saturday, March 28 - 11:00AM to 11:45AM
Gold Room

Today, to maximize the potential for one's work to reach a global
audience, artists must have a strong presence on the internet
via websites, e-newsletters, weblogs (blogs) and more. Ensuring
that your e-marketing materials are connecting with your
targeted audience in the online environment requires re-thinking
with whom, in what format, and finally, with what vocabulary
to maintain a clear dialogue. In this presentation, Mary Virginia
Swanson will share her insights on successful strategies for an
effective online presence, supported by visual examples.

speaker

Mary Virginia Swanson
Mary Virginia Swanson

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