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Past SPE Annual Conferences

Michael Borowski

SPE Member since 2014
Member Chapter: Southeast

Home Reports

In 2014 IKEA published their first "Life at Home Reports" about morning household habits across eight global cities. This survey combines photography and big data; the respective 19th and 21st century technologies associated with "truth," to create a pseudo-scientific analysis of global domestic space and practices. In the tradition of IKEA hacking I began to modify and repurpose these found photographs, The resulting manipulated images, combining solid color forms with areas of photographic detail, highlight the ways advertising and research are used to construct an ideal domesticity.

Shanghai 11

Paris 19

Berlin 04

London 08

London 13

Moscow 11

Stockholm 11

Mumbai 06

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