2025 SPE Annual Conference: Adaptations
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print this pageUnderstanding the Value of your Work to Multiple Markets
Mary Virginia Swanson
Friday, September 25 - 3:00PM to 4:00PM
The Samuel Roberts Noble Theatre at OKCMOA
One of the most exciting recent developments for photographers is the growth of new markets for their work. It is increasingly common to see photographs made by collectible artists step beyond their gallery’s walls to be featured as illustration within powerful graphic design. Whether a fine print is shown in a museum setting or in a corporate office, reproduced as book cover illustration or featured within product advertising, the value of that photograph is different for each buyer. In this seminar, noted author/educator Mary Virginia Swanson will demystify new markets and assess the role photography plays within them. She will discuss how to identify new buyers of images who are likely to respond to the style/content of your work, and the most effective approaches when introducing yourself and your photography. Swanson will guide you in assessing the value of your work within today's diverse photography marketplace, and coach you on considerations artists must be mindful of when taking their artwork across multiple markets.
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Mary Virginia Swanson
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