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Conference 2008INDUSTRY & EDUCATOR FORUMModerated by Terri Warpinski and Bill Gratton Refreshments sponsored by MAC Group and SPE. Given that strong links between the marketplace and education exist in the world of photography, we have created a forum for discussion and communication between exhibitors and educators. Terri Warpinski, SPE Board member and former chairperson, will co-moderate this session with Bill Gratton of the MAC Group. Join the dialogue and consider: How can the industry and academic programs support one another? How can we work more closely and effectively? What are the best ways to foster regular communication? How can industry and educators most efficiently communicate? This forum is open to all exhibitors and conference attendees. Terri Warpinski lives in Eugene, Oregon, where she is the Vice Provost for Academic Affairs and Community Engagement at the University of Oregon. Her administrative portfolio includes among other assignments the University’s two museums, the Oregon Bach Festival, Continuing Education and the University of Oregon Portland campus. Warpinski has been on the national board of directors for the Society for Photographic Education since 2000, and served as the Chair of the Board from March 2003 to March 2007. In 2005 Terri co-chaired with Phil Harris the SPE National Conference in Portland featuring Barry Lopez as the Keynote Address. As MAC Group's National Manager of Educational Markets, Bill Gratton is responsible for overseeing MAC-On-Campus educational support program. What started off as a simple student discount program has involved into a partnership of coordinated efforts between the MAC Group, local dealers, schools, and their faculty and students. Bill’s passion for photography, experience as a professional photographer, and understanding of the challenges faced by educators makes him an excellent resource. THURSDAY INDUSTRY SEMINARSA fantastic line-up of pre-conference Industry Seminars has been added to the schedule on Thursday, March 13, 2008 starting at noon. Please arrange your travel to take advantage of all the SPE conference has to offer. Space is limited and an additional administrative/handling fee applies. Seminar registration is part of the 2008 SPE conference registration form. Please visit the SPE website for more information. Please note: The conference registration identifies the choices for the pre-conference seminars by sponsoring organization and seminar leaders. Please remember the sponsor or seminar leader(s) for the seminar you want to attend and register today! INDUSTRY SEMINAR SCHEDULEThursday, March 13, 2008 GOVERNOR'S SQUARE 14 12:00 - 1:15 p 1:30 - 2:45 p 3:00 - 4:15 p 4:30 - 5:45 p GOVERNOR'S SQUARE 15 12:00 - 1:15 p 1:30 - 2:45 p 3:00 - 4:15 p 4:30 - 5:45 p Digital Color Management in Contemporary Photography As digital technology is evolving, photographers need to be versed in the importance and use of color management to ensure that their images are reproduced accurately and consistently. This seminar will be an introduction to the digital color management tools and procedures most pertinent to contemporary photographic practice. The topics covered will include: Throughout the seminar, the importance of consistency, good communication and color management in producing the photographer's vision will be stressed. Tom P. Ashe is a photographer, consultant, adjunct professor and Associate Chair of the Master of Digital Photography program at the School of the Visual Arts. He received his BS from RIT and his MS from RMIT University in Melbourne. His seventeen years of industry experience have included positions with Eastman Kodak, Monaco Systems, Itek Optical Systems and Polaroid. World in a Jar: Camera Vision as a Cultural Tool Robert Hirsch offers a visual overview and discussion about the shaping forces of his pictorial sculpture World in a Jar: War & Trauma, which curates and re-imagines key components from historical and original images to explore the workings of our collective societal memory involving loss, popular culture, religion, tragedy, and wickedness over the past four centuries. This project serves as the conceptual foundation for his latest book, Light and Lens: Photography in the Digital Age, recently published by Elsevier's Focal Press. Both works create a visual structure that facilitates open thinking and dialogue about our world and how to translate complex intellectual models into comprehensible visual language. Both projects offer a flexible framework that is accessible to diverse audiences, engages people with an open format, and encourages multiple interpretations that advance pondering the Big Issues that make up who we are. Robert Hirsch is a photographer, writer, and the Director of Light Research (lightresearch.net). His books include Seizing the Light: A History of Photography, Photographic Possibilities: The Expressive Use of Ideas, Materials, and Processes, and Exploring Color Photography. Hirsch is a former Associate Editor for Digital Camera (UK) and Photovision Magazine, and a contributor to Afterimage, exposure, Buffalo Spree, Fotophile, FYI, History of Photography, Ilford Photo Instructor Newsletter, and The Photo Review, as well as former Director of CEPA Gallery. Digital Infrared Photography If you've gone digital, but miss the look of infrared film, this special seminar devoted to the magic of Digital Infrared Photography is for you. Not only is it now possible to shoot infrared digitally, but many new options are available. FujiFilm USA presents landscape photographer and Photoshop guru Jean Miele, who will share his experiences, and provide insights into the latest digital infrared tools and techniques. Attendees will be given the url of a private website dedicated to digital IR, and will get a sneak-peek at Fuji's factory-modified FinePix IS-1 and IS-Pro infrared digital cameras. Join us for an informative look at how to create glowing black-and white landscapes and portraits - shooting digitally! Jean Miele is an American artist who uses photography to create moments of "perfection." His original prints have been widely exhibited and collected. He is internationally recognized as an educator whose workshops and seminars demystify digital. Jean has taught for: Adobe, ICP, Apple Computer, Fuji, APA, ASMP, Maine Media Workshops, the Norwegian Fotografiakademiet and many, many others. He has appeared as a guest lecturer on photography at SVA, NYU, and Columbia University. www.jeanmiele.com Photography is dead, long live photography Early in the history of photography the Kodak maxim "You take the pictures, we'll do the rest" helped popularized photography. Photographers did not have the resources or time to process and print their own work. After the click of the shutter photographs were really "made" in the darkroom. Digital photography has changed this. Commercial photo labs are closing their doors - those still open now use the computer instead of the enlarger. And in place of chemicals and water is computer imaging software such as Photoshop®. Printing is no longer the domain of the photolab. Now anyone with more than a passing interest in photography can make their own prints using Photoshop®. How to do it from the perspective of the darkroom is the subject of this seminar. It will include techniques to an art form made possible by Photoshop®: Fauxtography - the art of turning a photograph into a painting. Gene Nocon, FRPS. His 40 years experience includes 15 years in London printing for Europe's top photographers: Sir Cecil Beaton, Norman Parkinson, Barry Lategan, Jean Loup Sieff, Linda McCartney, Terence Donovan amongst them. ILFORD printer of the Year, he was made a Fellow of the Royal Photographic Society (FRPS), founded the RPS Distinction Panel for Photographic Printers, and served as its first Chairman. Inventor of the NOCON Photographic Timer, and the author of the books "Photographic Printing" and "Nocon on Photography." Believing is Seeing: Removing the Confusion from Circles of Confusion How many times have you found yourself saying, "if only I had that photographer's eye?" What's interesting is that each of us, including the photographer whose work is being viewed, has two eyes. What's different is the understanding of what is being looked at when each "sees" the image. Understanding what we see and the reasons behind what causes what we are looking at to happen are the core root of feeding, growing and maturing what is often referred to as the "eye." In this class we explore in focus to blur and what is depth of field. It's not what you may think. We will also look at how to use it as an aesthetic tool in the images we create, how to recreate it in post processing and how to have more than one point of focus in an image and lastly looking at the bendable nature of light. Vincent Versace is the recipient of the Computerworld Smithsonian Award in Media Arts and Entertainment and the Shellenberg Award for Fine Art; his work is part of the permanent collection of the Smithsonian Institution's Museum of American History. Vincent is four-time nominee to the Photoshop Hall of Fame; in addition to be being the original host of the Epson Print Academy, he is an Epson Stylus Pro, a Lexar Elite photographer and a Nikon Ledged Behind the Lens. Versace's work has been featured in numerous magazines including Outdoor Photographer, American Photo, Professional Photographer, Petersen's Photographic, Popular Photography Digital Buying Guide, Shutterbug, Digital Camera and PC Photo Magazine. Workflow is not a dirty word… It is essential to start students out with a solid understanding of the principals & practices of digital photographic workflow. Regardless of the discipline, we all have to decide what skills need to be taught, the sequencing, and to what depth. Or as I like to put it—how to chunk workflow down into something manageable. In this seminar, we will discuss the burning issues that face photography students (and faculty) as they fully embrace the digital medium. We will also examine the importance of a common vocabulary and how it supports best practices in workflow. Issues such as file naming conventions, choosing the right files types, metadata, keywording, versioning, archiving, storage and image retention, image processing in Photoshop with adjustment layers vs. just doing it all in a raw processor, are just some of what we will touch upon. Patricia Russotti is a Professor in the School of Print Media, College of Imaging Arts & Sciences at Rochester Institute of Technology. She is an exhibiting artist, educator and international presenter. Patti provides imaging services and consulting for corporations, public service organizations and individual artistic commissions. Lightroom and Photoshop - the Dynamic Duo! Discover how to use Lightroom and Photoshop together to streamline your workflow both as a teaching too for educators as well as increasing productivity as a professional photographer - allowing you more time to be creative both behind the lens and in front of the computer. Learn when and where to manage your images most efficiently, create the highest quality digital negatives, render and enhance selective areas of images, and output presentations, hold critiques and collect assignments across multiple media including print, web and digital projections. Joining Adobe in 1992, Julieanne Kost has learned her craft through hands-on experience and now serves as the Senior Digital Imaging Evangelist. She is a frequent contributor to several publications, a speaker at numerous design conferences and tradeshows, and a teacher at distinguished photography workshops and fine art schools around the world. Julieanne is a passionate photographer and combines her background in psychology in creating artwork. Her work is shown and published in several magazines. She is the author behind Window Seat - The Art of Digital Photography and Creative Thinking and the Photoshop Fundamentals and Advanced Photoshop Techniques training DVDs published by Software Cinema. How to Get Published If you've ever wanted to pick the brain of a photo magazine editor, this is your chance. The editors of Pop Photo College Edition and American Photo On Campus (who are also editors at American Photo Magazine) will speak about what their publications, and magazines in general, are looking for from photographers. Using a slideshow of published examples, they'll also discuss how educators and students can take advantage of opportunities for publication offered by their campus photo magazines, including participation through their new college photography website. A Q&A will follow, and one lucky participant will walk away with a Canon EOS Rebel digital SLR. Russell Hart is executive editor of American Photo and editor of American Photo On Campus. He has written about photography for The New York Times and is co-author of the college text Photography (with Henry Horenstein). Previously he taught photography at Tufts and the Museum School while freelancing for Polaroid and Boston magazine. His prints are in the collections of the Boston Museum of Fine Arts, the Hudson River Museum, and the DeCordova Museum. Miki Johnson has served as editor in chief of Pop Photo College Edition since its creation and continues to work as a senior editor at American Photo Magazine. Although she is in contact with photographers from every industry and generation, much of her coverage focuses on community-building efforts and emerging talent. APPLE TRAINING SESSIONSsponsored by Apple, Inc. New this year, Apple Inc. will sponsor hands on training sessions all day on Friday, March 14. Space is limited and an additional administrative/handling fee applies. Training session registration is part of the 2008 SPE conference registration form. Please note: The conference registration identifies the choices for the training sessions by session titles. When registering, please remember the title of the training session you want to attend and remember to registrar early! Schedule: Friday, March 14, 2008 Apple Training Session Descriptions An Introduction to Aperture Mixed-Media Storytelling with Final Cut Pro Aperture for iPhoto Users
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