Thursday, March 15, 2007, 12:00 - 1:30 pm (Concerto A)
Sponsored by Calumet Photographic

In this workshop we will examine the current state of digital photographic workflow using Adobe Bridge and Lightroom. Issues to be discussed will include the fundamental differences of each product, when should you use them and how and why you should integrate them into your curriculum. This seminar will include a tour of these applications, highlighting the use of tools to aid in effective workflow automation.  We will address issues of metadata, keywording, file formats and naming conventions.

Patricia Russotti is a Professor in the School of Print Media, College of Imaging Arts & Sciences at Rochester Institute of Technology.  She is an exhibiting artist, educator, and international presenter. Patti provides imaging services and consulting for corporations, public service organizations and individual artistic commissions.

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Thursday, March 15, 2007, 12:00 - 1:30 pm (Concerto B)
Sponsored by ExpoImaging Inc.

Getting your images right at capture will save you valuable time and give you more creative control over your final results. White balance and depth-of-field are two areas where making the right choices when you take a shot pays tremendous creative and time dividends.  George Ziegler and David Maynard will explain the theory and practical application of depth-of-field and white balance in a variety of shooting situations and with a variety of equipment. Their detailed explanations will allow you to produce more interesting and accurate shots as well as increasing your general understanding of photography.

George Ziegler combined his mathematical background and photographic expertise when he developed the latest version of ExpoImaging’s ExpoAperture Depth-of-Field Guide.  Ziegler has over 30 years of financial and technical experience, coming to ExpoImaging from Sony Electronics, Inc.  Ziegler is an avid photographer, recently focusing on architectural shots of California missions.

David Maynard is a professional photographer who shoots primarily fashion and product photography.  In addition to possessing an artist’s eye, Maynard is an extremely technically savvy photographer with a deep understanding of advanced lighting techniques as well as digital photography and editing.

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Building an Effective Online Sales, Delivery and Distribution System
Presented by Ric Kasnoff

Thursday, March 15, 2007, 12:00 - 1:30 pm (Concerto C)
Sponsored by Digital Railroad

How many times have you tried to get your images to your clients in a timely fashion only to be held back by technology? Having the greatest collection of images in the world is meaningless if nobody can see them, or if you have to struggle to get them to your clients… In this workshop Ric uses real-world examples of his and other top photographers’ workflows to demonstrate how Digital Railroad’s innovative tools and technologies enable you to deliver, distribute, collaborate, market and sell your images easily and efficiently – all for a very reasonable cost.  And, how Digital Railroad helps photo buyers easily find and purchase your images.

For over 35 years as a professional photographer Ric Kasnoff has been creating award- winning images. While concentrating mainly on portraits (studio, environmental and editorial/commercial) his work has taken him into the travel stock, advertising and product photography fields as well. As a Brooks Institute trained photographer, Ric has always sought to blend the best of traditional techniques with the latest in modern technology. Over the years this has led to his being certified as an expert and/or instructor in many of the professional level image manipulation and delivery programs from Apple and Adobe including Photoshop, Aperture, DVD Studio Pro, Final Cut Pro and Motion. He has trained thousands of photographers in seminars and workshops throughout the US (155 classes in 2005 alone).
 
Realizing from the start that he could not ignore the business side of photography, Ric has actively sought and held leadership positions with major imaging and imaging related companies, including stints as an Executive Producer at Microsoft, Senior Director of Business Development for Alchemedia, Executive Director of the Blue Earth Alliance and most recently, Senior Director of Professional Imaging for Digital Railroad.
 
Ric is or has been a member of the APA, ASMP, NANPA, NAPP and the Artist Trust Foundation of Washington and has served on the Presidents Council and the Digital Imaging Advisory Council of the International Center for Photography, and as a Digital Technology Advisor to the NTID at Rochester Institute of Technology. Ric’s digital imaging and Photoshop seminars/workshops are informational, educational and fun… his high energy style combined with his accessibility and willingness to customize the classes to his audiences on the fly make for a very worthwhile and enjoyable experience.

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Thursday, March 15, 2007, 2:00 - 3:30 pm (Concerto A)
sponsored by Adobe Systems, Inc.

Learn how Adobe Lightroom and Adobe Photoshop work together to create a seamless digital photography workflow. In this session, Adobe’s Digital Imaging Evangelist – Julieanne Kost will show you how Lightroom handles important everyday tasks such as importing, managing, developing and showcasing large volumes of images. In addition, discover how and when to take advantage of Adobe Photoshop for image manipulation, compositing and additional extraordinary effects.

Joining Adobe in 1992, Julieanne Kost has learned her craft through hands-on experience and now serves as the Senior Digital Imaging Evangelist. Spanning digital imaging and illustration, her role includes customer education, product development, and market research. She is a frequent contributor to several publications, a speaker at numerous design conferences and tradeshows, and a teacher at distinguished photography workshops and fine art schools around the world. Herself a passionate photographer, she combines her background in psychology in creating artwork, seen in several showings and published in several magazines. She is also the author behind the Photoshop Fundamentals and Advanced Photoshop Techniques training DVDs published by Software Cinema

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Thursday, March 15, 2007, 2:00 - 3:30 pm (Concerto B)
Sponsored by Fuji Photo Film USA Inc.

Mr. Rainville will present a look at what he feels are the four layers of a successful photograph: Technical, Aesthetic, Personal and Spiritual.  He will offer insightful, imaginative concepts that embrace all four elements; such as single-layer digital collage he calls “Caressers.”  His presentation will showcase inspirations from history to great contemporary art, drawing correlations in an attempt to discern a modern photographic style for a new visual era.  He currently finds his Muse in the Francis Bacon quote; “The Artists Job is to Deepen the Mystery.” Facing the blank canvas of pixels, Mr. Rainville will offer intuitive approaches to move into the future with bold new visual direction.

Arthur Levi Rainville, Academic Director, New England School of Photography, Boston, has been called, “…one of our industry’s premier creative minds.”  Known for enticing photographers to be more innovative in their imagery and their business, Arthur continues to travel the country speaking with groups hungry for his inspirational message.  His current fine art project is a book on the Venetian Burano School of Art.

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Thursday, March 15, 2007, 4:00 - 5:30 pm (Concerto A)
Sponsored by Freestyle Photographic Supplies

Photography to me isn’t the simple exercise of taking pictures.  That’s just the start of the process. The better part of my professional life has been in a photo darkroom making prints for myself and other photographers.  In that capacity no print was ever made “straight”.  Every print was a product of darkroom technique and manipulation.

The computer has only enhanced my ability to create. I’ve never been more involved in the image making process.  It is more hands-on than working in a photo darkroom. It is very intense and requires much more attention to detail and technique. And where the darkroom is a familiar and well-traveled path the computer offers a huge highway for creating new and exciting work.

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Thursday, March 15, 2007, 2:00 – 3:30 pm (Concerto C)
Sponsored by B&H Photo - Video - Pro Audio

How should I store my digital files? How long will they last? What types of prints are more archival than others? How can I increase the longevity of my images? How should I store my work? These are questions that are brewing in the minds of image makers today. Archival Demystification is a program that will dispel myths and give attendee's vital information on the various methods of storage and what to expect. Solutions are offered by qualifying the needs related to the importance and use of images. Films, wet process and digital print making output are all discussed. This program is vital for entry level to professionals interested in the longevity of the images they create.

David Brommer is NYC based photographer who currently works as the B&H Photo education dept coordinator. Well versed in photography from pixels to platinum David has built up a body of work centering on portraits of fringe society. David operated the gallery "Suspect Photography" in Seattle during the 90's and continues to explore new technology and old techniques. Visit his website at www.davidbrommer.com to learn more.

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Thursday, March 15, 2007, 4:00 - 5:30 pm (Concerto B)
Sponsored by MAC Group and X-Rite Photographic Marketing

As digital technology is evolving, photographers need to be versed in the importance and use of color management to ensure that their images are reproduced accurately and consistently. This seminar will be an introduction to the digital color management tools and procedures most pertinent to contemporary photographic practice.

The topics covered will include:

• building profiles for monitors, scanners, digital cameras, and printers
• using ICC profiles within Adobe Photoshop
• collaborating with labs, clients, and other artists

Throughout the seminar, the importance of consistency, good communication, and color management in producing the photographer’s vision will be stressed.

Tom P. Ashe is a photographer, consultant, and adjunct professor at the School of the Visual Arts. He received his BS from RIT and his MS from RMIT University in Melbourne. His fifteen years of industry experience have included positions with Eastman Kodak, Monaco Systems, Itek Optical Systems, and Polaroid.

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Thursday, March 15, 2007, 4:00 - 5:30 pm (Concerto C)
Sponsored by iStockphoto, Inc.

Learn the ropes at iStockphoto, the world's most popular stock imagery resource, and make money with your own creations. We'll show you how to search and use iStock for your own creative projects, and upload your own work for sale at the busiest photography site in the world. Join our uniquely collaborative community and bring your images to the world.

As the founder of the free creative tutorial web site, GraphicReporter.com, and chief evangelist for iStockphoto.com, Lesa Snider King is on a mission to teach the world to create better graphics. She writes for PhotoshopUser, ElementsUser, Macworld, and Layers Magazines and is host of the weekly podcast, Graphic Secrets for Business.

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Student Seminar
Presented by Susan kae Grant and Mary Virginia Swanson
Moderated by Keith Johnson

(Open to Volunteers and Scholarship Recipients Only)

Thursday, March 15, 2007, 9:00 am - noon (Tenor)
Sponsored by Sinar Bron Imaging

Back by popular demand, this intensive workshop focuses on strategies for building a career as a photographic artist.  Discussions will address structures for making work, maintaining a workspace, fundraising for personal projects, creating networks for support and getting work into the public arena.  Marketing your work and your vision will be addressed, focusing on fine art exhibition and print sales, licensing existing work, and securing commissions to create new work for clients.  Open to student volunteers and scholarship recipients.

Mary Virginia Swanson is a leader in the fields of marketing and licensing fine art photography. She is a consultant to photographers, and frequently lectures and conducts workshops on marketing for artists. She is the author of Marketing Guidebook for Photographers; her website is: www.mvswanson.com

Susan kae Grant (MFA, University of Wisconsin-Madison) is Head of Photography at Texas Woman’s University and teaches at the International Center for Photography. She was the recipient of the 2005 & 2003 SPE Crystal Apple Teaching Award and the Excellence in Photographic Teaching Award from the Santa Fe Center for Photography. She has exhibited her work and lectured at museums and galleries nationwide. She is represented in numerous collections including the George Eastman House, Tokyo Metropolitan Museum of Photography, J. Paul Getty Museum Library, Houston Museum of Fine Arts and Victoria and Albert Museum. www.susankaegrant.com

Keith Johnson received an MFA from RISD and studied with Harry Callahan and Aaron Siskind after spending a year at Visual Studies Workshop with Nathan Lyons. He has exhibited nationwide including George Eastman House, College for Creative Studies, Art Institute of Boston, The Print Center, Philadelphia and CEPA, Buffalo. His work is in collections at RISD, George Eastman House and Visual Studies Workshop. he is a recipient of a Connecticut Commission on the Arts Fellowship Grant and Artist in Residence at Light Work in Syracuse. He teaches at Maine Photographic Workshops, Visual Studies Workshop and Santa fe Workshops. www.keithjohnsonphotographs.com

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Breakfast with Apple, Sponsored by Apple, Inc.

(Open to all conference attendees, no additional registration necessary. Seating is limited.)

Breakfast with Apple, Sponsored by Apple, Inc.
Sunday, March 18th, 8:00-9:30am
in the Tenor room at the Miami Radisson Hotel

Have a quick bite before you start your day and learn about Aperture, Apple's professional photography workflow software. Aperture was developed in consultation with some of the best photographers in the world. Learn how this post- production tool can streamline your entire capture-to-output workflow, dramatically speeding up tasks such as making selects, applying keywords, doing color correction and publishing your final images to the web.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, iLife, and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online store.

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Finding Your Audience: An Introduction to Marketing Your Photographs
Presented by Mary Virginia Swanson

(Register for this seminar via the events website link.)

Sunday, March 18, 1:00 - 5:00 pm (Tenor)

"FINDING YOUR AUDIENCE: An Introduction to Marketing your Photographs"
A 1/2 day seminar with Marketing Consultant MARY VIRGINIA SWANSON

TENOR ROOM, Radisson Hotel, Downtown Miami

$45 for SPE Members and Conference Participants
$65 for all others

Visit www.mvswanson.com "Upcoming Events" for details and registration.

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